Sign in & Coffee

8:00-8:45am

Welcome and Intros

8:45-9:00am

Opening remarks by Alex Smith, Co-founder at Fuego UX and Aaron Stone, Founder at Crux Digital.

Speaker - Eric Marcoullier

9:00-9:40am

Eric is Startup Coach at Obvious Startup Advice. Topic: Your Product Doesn’t F#@king Matter. It’s not that the product doesn’t matter… Of course it matters, can’t be crap. If everybody comes in saying that it needs to be built, nobody is asking the critical questions about WHY it is valuable.

Speaker - Anthony Franco

9:40-10:20am

Anthony is Managing Partner at How To Founder. Topic: How “product” and “marketing” disciplines are not compatible.

Break

10:20-11:00am

Design Panel

11:00am-11:40pm

Panelists talk about how design is vital for product delivery, ways to enhance teamwork between design and engineering, and how collaboration leads to product success and better user experiences. Panelists include Julie Carver, Lauren Krabbe, Devin Ruppert, and Lauren Brewer. Moderated by Alex Smith, Co-founder at Fuego UX.

Lunch

11:40am-1:00pm

Speaker - Jen Devins

1:00-1:40pm

Jen is a UX Director at Google. Topic: Lessons learned while building a culture supportive of inclusive product development practices

Speaker - Dr. Ari Zelmanow

1:40-2:20pm

Ari is Head of Product and UX Research, Communications at Twilio. Topic: The Product of Research. Summary: To be effective in researching products. We need to build the Product of Research. For researchers and teams to succeed, we must approach building them like we would in building any new product or service. Failure to do so will lead to catastrophic failures like we have seen over the past few years. Learn how to conduct discovery like a detective within your four walls—to build the career you want and the team your company needs.

Group Discussions on AI

2:20-3:00pm

Join us for engaging group discussions on AI’s impact to your product, design, and dev teams. Designed to spark connections and inspire conversations.

Speaker - Ellie Graeden

3:00-3:40pm

Ellie is Chief Data & Product Officer at Metron, Chief Data and Product Officer at Metron, and Research Professor at Georgetown University Massive Data Institute Topic: Responsible AI: Engineering for Impact

Speaker - Brian Peterson

3:40-4:20pm

Brian is Head of Product at LifeMart at Care.com. Topic: Fix Less, Understand More! Why Engineers, Designers, and Product Managers Should Stop Trying To Fix Everything.

Product Panel

4:20-5:00pm

We’ll discuss with industry leaders what it takes to build and maintain high-performance multi disciplinary product teams. We’ll cover topics ranging from maintaining team engagement, building strong team cultures, using data to drive decisions, and how to create and measure high performance. Panelists include Joseph Logan, Meridith Pushnik, Jeremy Wilt, and Otto Hanson. Moderated by Zach Hendershot, Managing Partner at Crux Digital.

Closing Thoughts with Alex & Aaron

Happy Hour

5:00-6:30pm

2024 Schedule